Voice-actress Dong-joo has a terrible weakness: she sings horribly. Yet in an effort to win the heart of her old high-school crush, she agrees to sing solo in a wedding. It falls on voice coach Shin-hong to help her, or die trying.

When cartoonist Hyun-joon falls in love with Da-hong, one of his fans, it sets up the archetypal battle between their two families, who are from rival regions. Hyun-joon comes from the politically liberal Honam region (North and South Jeolla) while Da-hong comes from the conservative Yeongnam region (North and South Gyeongsang). When the two declare their intention to marry, they are confronted with a seemingly endless number of barriers that threaten their happiness.

Chul-Soo is the only son of a legendary thief family. He falls in love with Young-Hee who is a police officer. Her family is also a police family. To get her parents’ permission to marry, Chul-Soo undertakes an exam to become a police officer, but both families work to prevent their marriage.

Joon-soo is a rebellious high school kid who often get in fights. One day, his parents give him an ultimatum and leaving him alone in the house, Joon-soo decides to have a party at his parent's home. He then goes shopping for groceries and comes upon an unexpected surprise. A little toddler sits in a shopping basket wearing the name tag "Han Woo-ram" and points to Joon-soo as his father.